What I learned from BMW’s 24-hour think tank
- Post By: rinahansen
- Date:
- Category: Blog, front
BMW Group’s think tank Rad Hub kindly invited me to Rotterdam for 24 hours of listening, learning and debating the future of mobility. It was an amazing event, full of lovely, kind people with brilliant minds from around the world. Now, I’m not a car enthusiast, nor a mobility expert, but that was the beauty […]
Read MoreA Step Ahead with Consumer Insights
- Post By: rinahansen
- Date:
- Category: Blog
The danish fashion magazine IN publiced a great foreward thinking issue in February 2018 with the title ‘Looking into the Future’. The angle was tech, research and women working at the forefront of this field – such as Malou Aamund, Sophie Hæstorp Andersen, Eva Fog and Christiane Vejlø. I’m really proud to contribute to this amazing issue, […]
Read MoreInfluencer Marketing: It’s a Game of Hearts
- Post By: rinahansen
- Date:
- Category: Blog, front
Research shows that 9 out of 10 consumers trust an influencer more than traditional advertisements or even celebrity endorsements (Business of Fashion and McKinsey, 2017). So, it’s no surprise that influencer marketing has become a core component of many brands’ marketing strategy. However, while influencers are a powerful channel, working with them is not always […]
Read MoreIs omnichannel a money maker?
- Post By: rinahansen
- Date:
- Category: Blog, front
Yes, to us it is. In an article about omnichannel strategy at By Malene Birger for the Danish Fashion and Textile association, I outlined some guiding steps toward an omnichannel transformation, which you can see here: http://www.dmogt.dk/nyheder/2017/09/Vi-faar-en-oeget-omsaetning-med-omnichannel In the following I have translated this into English What is an omnichannel strategy? Our omnichannel strategy […]
Read MoreThe Future of Retail Experiences
- Post By: rinahansen
- Date:
- Category: Blog
The state of retail We are witnessing a large and somewhat disturbing move in physical fashion retail right now. Despite stock markets all-time highs, booming consumer confidence and the lowest unemployment rates in a decade, there are far more retail closures and fashion businesses going bust in the US than during the financial crisis in […]
Read MoreOmnichannel implies a new reality for the art of marketing and branding
- Post By: rinahansen
- Date:
- Category: Blog
Many people only think about ecommerce and digital-in-store, when they think about omnichannel implications for fashion brands. But omnichannel revolutionises the marketing and branding conditions just as much as the sales and retail conditions. As an omnichannel strategy centralizes governance structure, channel management and decision rights, and customers become customers of the brand at a […]
Read MoreOmnichannel and the Theory of Profit
- Post By: rinahansen
- Date:
- Category: Blog
Come and hear about omnichannel and the theory of profit tomorrow at the eTail Nordic conference. I’ll speak about the 3 value drivers in Makadok’s theory of profit and how these 3 value drivers can be translated into an omnichannel operation – meaning the theory of profit will be operationalized and exemplified as the vital steps toward […]
Read MoreInditex: Agile Fashion Force http://t.co/APPJ9q2O3…
- Post By:
- Date:
- Category: Blog
Inditex: Agile Fashion Force businessoffashion.com/community/voic… via @BoF
Read More2015 prediction from L2 still holds up in the midd…
- Post By:
- Date:
- Category: Blog
2015 prediction from L2 still holds up in the middle of the year youtube.com/watch?v=grU0xJ…
Read MoreHummel’s Digital Transformation Toward Omnichannel Retailing
- Post By: rinahansen
- Date:
- Category: Blog
Sia Siew Kien and I have published our research on hummel’s transformation from being a traditional B2B supplier for 90 years to now also including B2C marketing and retail. The paper addresses the issue of how the Internet, mobile devices and social media have revolutionized the retail customer experience, enabling customers to research and shop […]
Read More