Rina hansen

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Omnichannel Ph.D.

cbs

I have a been awarded a PhD as an Industrial PhD @ Department of IT Management, Copenhagen Business School. My research area is omnichannel retail from an organisation perspective, evaluating how e-business and omnichannel can enhance brand value for fashion brands. The thesis is entitled ‘Toward a digital strategy for omnichannel retail’.

I have a MA in Strategic Marketing from University of Arts, London College of Fashion specialising in how a multichannel strategy can enforce a fashion brand’s business model, and a BA in Fashion Management from University of Arts, London College of Fashion specialising in how fashion brands can utilise their internet presence as a sales and marketing channel.