Virtual Showroom

Posted by rinahansen in blog | 1 comment This is the start of my Virtual Showroom at hummel: - 4 info screens to keep track of B2B and B2C visits and sales, apps, Facebook, newsletter subscribers, social media mentions, google real time analytics, etc - 1 virtual wall with RFID reader (so the screen plays the product which you hold in front of the portal) - 2 holograms with animations of the new campaign shoe - 4 pictures on our wall...
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Digital 6th sense

Posted by rinahansen in blog | 45 comments I joined one of my favourite seminars of the year: Uche Okonkwo’s e-luxe breakfast seminar in Paris last week. Again, I left inspired and digitally invigorated. Especially by the presentation of holograms and augmented reality. It is definitely something that I’m going to use in my work. And now the hologram hardware has reached a price, where I also can use it for retail and not...
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Ipad brings print advertising …

Posted by rinahansen in blog | 2 comments Ipad brings print advertising to life. I love it! http://t.co/sjwS2Z4B
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Facebook introduces Want Butto…

Posted by rinahansen in blog | 6 comments Facebook introduces Want Button for retailers Michael Kors and Victoria’s Secret http://t.co/gVoVkagY
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Most important areas for marke…

Posted by rinahansen in blog | 1 comment Most important areas for marketing in the next five years. Eg Marketing will merge with IT! http://t.co/K8JTw6dD
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Speaking at Retail Institute’s…

Posted by rinahansen in blog | 1 comment Speaking at Retail Institute’s Cross Channel Conference today http://t.co/f84M1IBy
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