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Toward a Digital Strategy for Omnichannel Retailing

Dr Rina Hansen at CBS

On Tuesday the 2nd of June 2015 I was awarded a PhD for my thesis Toward a Digital Strategy for Omnichannel Retailing. Yeah! It was a beautiful and festive end to 3 years of research at Copenhagen Business School and at hummel. The transition from multichannel to omnichannel retailing implies a fundamental shift in the […]

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Nike Extends Winning Streak on YouTube | L2: The D…

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Nike Extends Winning Streak on YouTube | L2: The Daily – l2inc.com/digital-genius…

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A Closer Look at the $13 Billion Premium Eyewear M…

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A Closer Look at the $13 Billion Premium Eyewear Market – businessoffashion.com/articles/intel…

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Top 10 fashion films of the season http://t.co/jvG…

Prada Fashion Film

Top 10 fashion films of the season http://www.businessoffashion.com/articles/fashion-films/top-10-fashion-films-of-the-season-2

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Nike’s 3 focus consumers http://t.co/wX9hiovxYE

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Nike’s 3 focus consumers uk.businessinsider.com/nike-is-going-…

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Is there a shift happening in activewear brands’ s…

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Is there a shift happening in activewear brands’ strategy? bit.ly/1wszYUf

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Sportswear video featuring @UnderArmour http://t.c…

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Sportswear video featuring @UnderArmour youtu.be/YvA8WgGwlxM

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Nike keeps on pushing new stylish womens collectio…

Nike training collaboration

Nike keeps on pushing new stylish womens collections out businessoffashion.com/2015/02/bof-ex…

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New McKinsey study says that luxury brands are gro…

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New McKinsey study says that luxury brands are growing online mckinseyonmarketingandsales.com/the-opportunit…

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Puma Boosts Yearly Outlook as Second-Half Sales Ri…

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Puma Boosts Yearly Outlook as Second-Half Sales Rise businessoffashion.com/2015/02/puma-b…

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