Rina hansen

Home / Blog

How to grow a craftsmanship based business http://…

  • Post By:
  • Date:
  • Category: Blog

How to grow a craftsmanship based business businessoffashion.com/2014/05/john-l…

Read More

Visual Media in Omnichannel

Omnichannel screens

A while ago I did a very insightful “round the table” session with the great people from Meet the Boos on “enhancing the instore experience”. The session featured Anne Sinclair, Strategy Director at Aurora Fashions (Karen Millen, Warehouse, Oasis, Coast), Michel Kock, Ecommerce Director at Maplin, Thierry Fraisse, Head of Social Media and Instore Experience […]

Read More

Omnichannel is the Future of Retail

Ecommerce is not eating retail

One of the best recent articles on omnichannel is “E-Commerce Is Not Eating Retail” from HBR. As I have studied and worked with multichannel retail and marketing since 2002 and am about to submit a PhD Thesis about omnichannel, I’m naturally really excited to read well-written pieces like this. Here it is in full length:   […]

Read More

Omnichannel: Key Lessons Learned at Hummel


  Hummel’s Digital Transformation towards Omnichannel Commerce: Key Lessons Learnt Abstract: As the phenomenal growth of mobile and social media continues, many organizations are realizing the need to be present online to reach out to the digitally savvy customers. Amidst such chaotic efforts, an organization’s ability to deliver a seamless customer experience across the various […]

Read More

Hosting a Fashion seminar with the Mayor of Aarhus

Rina Hansen Headstart Fashion 1

On the 8th of November 2013 hummel hosted a Headstart fashion seminar on Digital Internationalization. – so how you can conquer international markets via ecommerce and digital marketing. The event was beautifully opened with an introduction to Headstart Fashion and the seminar by the Mayor of Aarhus, Jacob Bundsgaard. Then Søren Schriver, the CEO of […]

Read More

Ph.D. papers on fashion ecommerce and multichannel

Skærmbillede 2013-09-06 kl. 11.25.04

I now proudly announce that my paper on luxury fashion ecommerce and multichannel has been published in the Journal of Theoretical and Applied Electronic Commerce Research (JTAER). You can see it or download it at http://www.jtaer.com It is a study that I have worked on since 2002 (yes for 11 years!) which includes interviews with […]

Read More

Thornico Idea Award

Rina Hansen receives Thornico Idea Award 2013

At the Thornico General Assembly in May 2013 the Employee Award, Synergy Award, and Best Idea Award was awarded by the Thornico jury, Christian Stadil, Thor Stadil and Marianne Schelde. I was the happy and very grateful winner of the Best Idea Award. The reason for the choice was: Being responsible for the idea of […]

Read More

Headstart Fashion seminar

Rina Hansen foredrag Headstart fashion

Today I shared an overview of hummel’s digital universe at the new ‘Headstart Fashion’. Headstart Fashion is a forum initiated by Århus Kommune as part of strengthening and growing the fashion industry in the Århus region. The first seminar was focused on sharing knowledge about digital channels, ecommerce, webdesign and consumer behavior. I hope to […]

Read More

Virtual Showroom


This is the start of my Virtual Showroom at hummel: – 4 info screens to keep track of B2B and B2C visits and sales, apps, Facebook, newsletter subscribers, social media mentions, google real time analytics, etc – 1 virtual wall with RFID reader (so the screen plays the product which you hold in front of […]

Read More

Politikkens hus 21 Jan 2013


Speaking for the Board of Director at Ekstra Bladet, Jyllands Posten and Politikken about mobile and digital trends – and how they change industries and companies.

Read More