Hosting a Fashion seminar with the Mayor of Aarhus
- Post By: rinahansen
- Date:
- Category: Blog, Conference
On the 8th of November 2013 hummel hosted a Headstart fashion seminar on Digital Internationalization. – so how you can conquer international markets via ecommerce and digital marketing. The event was beautifully opened with an introduction to Headstart Fashion and the seminar by the Mayor of Aarhus, Jacob Bundsgaard. Then Søren Schriver, the CEO of […]
Read MoreHeadstart Fashion seminar
- Post By: rinahansen
- Date:
- Category: Blog, Conference
Today I shared an overview of hummel’s digital universe at the new ‘Headstart Fashion’. Headstart Fashion is a forum initiated by Århus Kommune as part of strengthening and growing the fashion industry in the Århus region. The first seminar was focused on sharing knowledge about digital channels, ecommerce, webdesign and consumer behavior. I hope to […]
Read MoreEkstrabladet 24 Oct12
- Post By: rinahansen
- Date:
- Category: Conference
Speaking about mobile business and the 5 most important mobile trends
Read MoreRetail Institute’s Crosschannel Conference 4 Oct12
- Post By: rinahansen
- Date:
- Category: Conference
Speaking about hummel’s multichannel business Held at Cinemaxx, Fisketorvet, Copenhagen on the 4th October 2012
Read MoreDanish Fashion & Textile, KBH, Jan & Mar11
- Post By: rinahansen
- Date:
- Category: Conference
Danish Fashion & Textile, KBH, Jan & Mar11 I spoke about Multichannel strategies for fashion brands in January and about Retail & e-tail in March
Read MoreInternational Conference on Electronic Business, Bangkok, Nov11
- Post By: rinahansen
- Date:
- Category: Conference
International Conference on Electronic Business, Bangkok, Nov11 I’m speaking about how fashion brands utilise interactive technologies and present the research paper “Cube assessment framework for B2C websites applied to the fashion industry”.
Read MoreIRIS, Finland Aug11
- Post By: rinahansen
- Date:
- Category: Conference
IRIS, Finland Aug11 I spoke about how fashion brands have utilised their own website and brand controlled social media platforms since 2006 and presented a research paper entitled “How fashion brands learned to click – a longitudinal study of the adoption of online interactive and social media by luxury fashion brands”. The paper will get […]
Read MoreLuxury Conference, Wesford, Geneve, 9 June11
- Post By: rinahansen
- Date:
- Category: Conference
Luxury Conference, Wesford, Geneve, 9 June11 I spoke about Responsible Luxury and presented the research paper “Responsible luxury: refashioning brands through co‐creation” at this International conference about luxury brands. Other keynote speakers included: Uche Okonkwo JC Kapferer
Read MoreThe many possibilities of the Internet. KEA, CPH 8.Sep11
- Post By: rinahansen
- Date:
- Category: Conference
The many possibilities of the Internet. KEA, Mogens Dahl Koncertsal, CPH 8.Sep11 I spoke about multichannel: how your brand best can utilise retail & branding channels online and offline Other speakers included: Martin Thorborg Annette Falberg, Director at FDIH Christian Godske, Director at MediaCom
Read MoreLazylazy.com Vejle, DK Jan 2011
- Post By: rinahansen
- Date:
- Category: Conference
Lazylazy.com Vejle, DK Jan 2011 I spoke about how fashion brands can integrate social media and social commerce into their strategy.
Read More