BMW Group’s think tank Rad Hub kindly invited me to Rotterdam for 24 hours of listening, learning and debating the future of mobility. It was an amazing event, full of lovely, kind people with brilliant minds from around the world. Now, I’m not a car enthusiast, nor a mobility expert, but that was the beauty […]
Read MoreResearch shows that 9 out of 10 consumers trust an influencer more than traditional advertisements or even celebrity endorsements (Business of Fashion and McKinsey, 2017). So, it’s no surprise that influencer marketing has become a core component of many brands’ marketing strategy. However, while influencers are a powerful channel, working with them is not always […]
Read MoreYes, to us it is. In an article about omnichannel strategy at By Malene Birger for the Danish Fashion and Textile association, I outlined some guiding steps toward an omnichannel transformation, which you can see here: http://www.dmogt.dk/nyheder/2017/09/Vi-faar-en-oeget-omsaetning-med-omnichannel In the following I have translated this into English What is an omnichannel strategy? Our omnichannel strategy […]
Read MoreThank you for visiting my site. I’ll endeavor to keep you updated on the latest developments within online fashion business – with examples and cases from my work, consultancy, PhD research and from the enticing online world globally
Read MoreI work at the iconic Danish sports & fashion brand hummel as the Head of Global Marketing & Omnichannel. Here, I’m responsible for hummel’s integrated marketing and omnichannel retail across all markets and channels – through leadership of 4 management pillars: Ecommerce, Retail, Communication and Marketing development. I love my job – and I’ll try to […]
Read MoreI have a been awarded a PhD as an Industrial PhD @ Department of IT Management, Copenhagen Business School. My research area is omnichannel retail from an organisation perspective, evaluating how e-business and omnichannel can enhance brand value for fashion brands. The thesis is entitled ‘Toward a digital strategy for omnichannel retail’. I have a MA in Strategic […]
Read More@ LazyLazy.com @ Danish Fashion & Textile @ Retail Institute Scandinavia @ TEKO Projects: @ Ralph Lauren @ Fritz Hansen @ Fabergé @ House of Kids @ Feru @ CarmaKoma @ Kudibal etc Speeches: @ Evita Peroni @ hummel @ Fashion Accelerator @ Dansk Mode & Tekstil @ International Fashion & Technology @ Initiative Universal […]
Read MoreThank you for visiting my site. I love growing brands and teams through digital marketing and retailing. I’ll give you examples of this via cases from my work, consultancy, PhD research and from the enticing online world globally. Enjoy :)
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