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Rina hansen

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What I learned from BMW’s 24-hour think tank

BMW Rina Hansen

BMW Group’s think tank Rad Hub kindly invited me to Rotterdam for 24 hours of listening, learning and debating the future of mobility. It was an amazing event, full of lovely, kind people with brilliant minds from around the world. Now, I’m not a car enthusiast, nor a mobility expert, but that was the beauty […]

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Influencer Marketing: It’s a Game of Hearts

By Malene Birger micro influencers

Research shows that 9 out of 10 consumers trust an influencer more than traditional advertisements or even celebrity endorsements (Business of Fashion and McKinsey, 2017). So, it’s no surprise that influencer marketing has become a core component of many brands’ marketing strategy. However, while influencers are a powerful channel, working with them is not always […]

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Is omnichannel a money maker?

By Malene Birger events

Yes, to us it is. In an article about omnichannel strategy at By Malene Birger for the Danish Fashion and Textile association, I outlined some guiding steps toward an omnichannel transformation, which you can see here: http://www.dmogt.dk/nyheder/2017/09/Vi-faar-en-oeget-omsaetning-med-omnichannel In the following I have translated this into English   What is an omnichannel strategy? Our omnichannel strategy […]

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Welcome to RinaHansen.com

rina bro hansen

Thank you for visiting my site. I’ll endeavor to keep you updated on the latest developments within online fashion business – with examples and cases from my work, consultancy, PhD research and from the enticing online world globally

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Head of Global Marketing & Omnichannel at hummel

hummel website

I work at the iconic Danish sports & fashion brand hummel as the Head of Global Marketing & Omnichannel. Here, I’m responsible for hummel’s integrated marketing and omnichannel retail across all markets and channels – through leadership of 4 management pillars: Ecommerce, Retail, Communication and Marketing development. I love my job – and I’ll try to […]

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Omnichannel Ph.D.


I have a been awarded a PhD as an Industrial PhD @ Department of IT Management, Copenhagen Business School. My research area is omnichannel retail from an organisation perspective, evaluating how e-business and omnichannel can enhance brand value for fashion brands. The thesis is entitled ‘Toward a digital strategy for omnichannel retail’. I have a MA in Strategic […]

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e-Business Expert

IMG_7539 kopi

@ LazyLazy.com @ Danish Fashion & Textile @ Retail Institute Scandinavia @ TEKO Projects: @ Ralph Lauren @ Fritz Hansen @ Fabergé @ House of Kids @ Feru @ CarmaKoma @ Kudibal etc Speeches: @ Evita Peroni @ hummel @ Fashion Accelerator @ Dansk Mode & Tekstil @ International Fashion & Technology @ Initiative Universal […]

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Welcome to rinahansen.com


Thank you for visiting my site. I love growing brands and teams through digital marketing and retailing. I’ll give you examples of this via cases from my work, consultancy, PhD research and from the enticing online world globally. Enjoy :)

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