Chanel’s exclusive online strategy is all about image and brand control

Posted by rinahansen in blog | 2 comments Chanels eksklusive onlinestrategi handler om image og brandkontrol Read full blog on Retail Blog http://retailblog.dk/2011/05/04/chanels-eksklusive-onlinestrategi-handler-om-image-og-brandkontrol/ (Danish)
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Setting up a brand store at Amazon.de

Posted by rinahansen in blog | 221 comments I went to visit the Amazon.de office in Munich to talk about setting up a brand store within their sports category. Amazon is the giant when it comes to ecommerce. There are 30.000 employees at Amazon and constantly hundreds of positions open – in Germany alone, there are 80 positions available right now! Amazon’s 2010 turnover was $35bn with 50% of the turnover coming from the states and...
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