Omnichannel implies a new reality for the art of marketing and branding
- Post By: rinahansen
- Date:
- Category: Blog
Many people only think about ecommerce and digital-in-store, when they think about omnichannel implications for fashion brands. But omnichannel revolutionises the marketing and branding conditions just as much as the sales and retail conditions. As an omnichannel strategy centralizes governance structure, channel management and decision rights, and customers become customers of the brand at a […]
Read MoreWhy Do People Follow Brands on Facebook and Twitter?
- Post By: rinahansen
- Date:
- Category: Blog
Most consumers (36.9% on FB & 43,5% on Twitter) say that the main reason for following a brand on Facebook and Twitter is because of the perks; discounts, special deals, and give aways. Customers who are alrady customers of your brand, are more likely to follow you on social media platforms (32.9% on FB & […]
Read MoreCostume April 11: What happend for Galliano?
- Post By: rinahansen
- Date:
- Category: Press
“Brand wise Dior is more established and stronger than Galliano, so Dior will survive. Perhaps they can even turn this situation into a good thing, by cleverly and quickly getting a new designer onboard. This way they can capitalise on all the media attention”. “Regarding Galliano, the fashion world will forgive him, as he is the […]
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