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Rina hansen

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What I learned from BMW’s 24-hour think tank

BMW Rina Hansen

BMW Group’s think tank Rad Hub kindly invited me to Rotterdam for 24 hours of listening, learning and debating the future of mobility. It was an amazing event, full of lovely, kind people with brilliant minds from around the world. Now, I’m not a car enthusiast, nor a mobility expert, but that was the beauty […]

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A Step Ahead with Consumer Insights


  The danish fashion magazine IN publiced a great foreward thinking issue in February 2018 with the title ‘Looking into the Future’. The angle was tech, research and women working at the forefront of this field – such as Malou Aamund, Sophie Hæstorp Andersen, Eva Fog and Christiane Vejlø.   I’m really proud to contribute to this amazing issue, […]

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Omnichannel and the Theory of Profit

eTail Nordic Rina Hansen Key Speaker

Come and hear about omnichannel and the theory of profit tomorrow at the eTail Nordic conference. I’ll speak about the 3 value drivers in Makadok’s theory of profit and how these 3 value drivers can be translated into an omnichannel operation – meaning the theory of profit will be operationalized and exemplified as the vital steps toward […]

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Hummel’s Digital Transformation Toward Omnichannel Retailing

Hummel's transformation from B2B to B2C

Sia Siew Kien and I have published our research on hummel’s transformation from being a traditional B2B supplier for 90 years to now also including B2C marketing and retail.   The paper addresses the issue of how the Internet, mobile devices and social media have revolutionized the retail customer experience, enabling customers to research and shop […]

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Toward a Digital Strategy for Omnichannel Retailing

Dr Rina Hansen at CBS

On Tuesday the 2nd of June 2015 I was awarded a PhD for my thesis Toward a Digital Strategy for Omnichannel Retailing. Yeah! It was a beautiful and festive end to 3 years of research at Copenhagen Business School and at hummel. The transition from multichannel to omnichannel retailing implies a fundamental shift in the […]

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Digital Tools Boost In-Store R…

Digital Tools Boost In-Store Retail. Gucci lets mobiles replace cash registres http://t.co/zcbgKmBI

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The Top 20 Movers, Shakers and…

The Top 20 Movers, Shakers and Decision-Makers in China Fashion http://t.co/jPTg2hzU

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Excellent article: Looking Bac…

Excellent article: Looking Back at SXSW Interactive. Technology, social media and brands http://t.co/zgNfIVq6 via @BoF

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Mr Porter launches augmented r…

Mr Porter launches augmented reality treasure hunt in 4 cities to celebrate 1year bday http://t.co/q9gfoZMj

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Social gaming and online retai…

Social gaming and online retail: we are starting to see some interesting business models and companies popping up http://t.co/nbfwMth3

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