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Co-creation of luxury products

MCM responsible luxury1

I was in Geneve a week ago to present a paper on Responsible Luxury (co-creation of luxury products) at the Wesford Luxury Conference. Prof Kapferer, cited in the text below, was also at the conference and gave a very lively and interesting keynote speech.  The Responsible Luxury paper was a case study of my work with the German luxury […]

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Co-creation is catching on

Companies like LEGO lead the way when it comes to involving the consumers and building a community around co-creation. Now more mainstream companies are tapping into the opportunity as well. It is not just about marketing; it’s about a whole new way of creating products and services. If done right, it’s both responsible and sustainable. […]

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