Ph.D. papers on fashion ecommerce and multichannel
- Post By: rinahansen
- Date:
- Category: Blog
I now proudly announce that my paper on luxury fashion ecommerce and multichannel has been published in the Journal of Theoretical and Applied Electronic Commerce Research (JTAER). You can see it or download it at http://www.jtaer.com It is a study that I have worked on since 2002 (yes for 11 years!) which includes interviews with […]
Read MoreFashion m-commerce sites convert sales better than apps
- Post By: rinahansen
- Date:
- Category: Blog, Press
Fashion companies need to start focusing on mobile for both commerce and for communication. Today, 20% of mobile phones sold are smartphones, in 2013 it will be 60%. Already, fashion consumers are amongst the top users of smartphones and expect to interact with and buy from their favorite brands on the go. According to Forrester, 15% […]
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