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Rina hansen

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Omnichannel implies a new reality for the art of marketing and branding

omnichannel marketing

Many people only think about ecommerce and digital-in-store, when they think about omnichannel implications for fashion brands. But omnichannel revolutionises the marketing and branding conditions just as much as the sales and retail conditions.     As an omnichannel strategy centralizes governance structure, channel management and decision rights, and customers become customers of the brand at a […]

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Toward a Digital Strategy for Omnichannel Retailing

Dr Rina Hansen at CBS

On Tuesday the 2nd of June 2015 I was awarded a PhD for my thesis Toward a Digital Strategy for Omnichannel Retailing. Yeah! It was a beautiful and festive end to 3 years of research at Copenhagen Business School and at hummel. The transition from multichannel to omnichannel retailing implies a fundamental shift in the […]

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Mr Porter launches augmented r…

Mr Porter launches augmented reality treasure hunt in 4 cities to celebrate 1year bday http://t.co/q9gfoZMj

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Net-A-Porter buys a luxury e-…

Net-A-Porter buys a luxury e-commerce site in China. For many brands ecommerce is the best entry channel to China http://t.co/uNlYNKzv

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Experts are not yet sure what …

Experts are not yet sure what S-Commerce entails. Perhaps @lazylazydotcom live social shopping via FB? http://t.co/3kgVdD7e via @AddThis

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Brands are shutting their Face…

Brands are shutting their Facebook Stores. But Burberry gets 29% traffic from FB &there is still hope for f-commerce http://t.co/f0geQWDP

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Nordstrom will spend $1billion…

Nordstrom will spend $1billion over the next 5 years on ecommerce & hire 400 people. Ecommerce = 8.7% of total sales. http://t.co/LdCDURQf

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Multichannel Retailing 2012

internet retailing

One of the people I admire the most within the e-commerce and multichannel field, Ian Jindal, has contributed with some great articles in Internet Retailing. He writes that 2012 will be a year of structural and lasting change within multichannel retail and that leadership will be the new focus. I especially like him pointing out that it […]

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Moda Operandi, the site where …

Moda Operandi, the site where you can buy styles directly from the catwalk, is now expanding http://t.co/p2DuK9qa

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New exciting online business models


This is a great summary of the new and exciting online business models: personal subscription, social merchandising, mass customisation and collaborative consumption. PERSONAL SUBSCRIPTION Opportunity: The model is relatively simple: consumers join a monthly club, complete a personal style survey, and are then shown a selection of products each month that they can choose to buy for […]

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