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Rina hansen

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Omnichannel and the Theory of Profit

eTail Nordic Rina Hansen Key Speaker

Come and hear about omnichannel and the theory of profit tomorrow at the eTail Nordic conference. I’ll speak about the 3 value drivers in Makadok’s theory of profit and how these 3 value drivers can be translated into an omnichannel operation – meaning the theory of profit will be operationalized and exemplified as the vital steps toward […]

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Visual Media in Omnichannel

Omnichannel screens

A while ago I did a very insightful “round the table” session with the great people from Meet the Boos on “enhancing the instore experience”. The session featured Anne Sinclair, Strategy Director at Aurora Fashions (Karen Millen, Warehouse, Oasis, Coast), Michel Kock, Ecommerce Director at Maplin, Thierry Fraisse, Head of Social Media and Instore Experience […]

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Omnichannel: Key Lessons Learned at Hummel


  Hummel’s Digital Transformation towards Omnichannel Commerce: Key Lessons Learnt Abstract: As the phenomenal growth of mobile and social media continues, many organizations are realizing the need to be present online to reach out to the digitally savvy customers. Amidst such chaotic efforts, an organization’s ability to deliver a seamless customer experience across the various […]

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Hosting a Fashion seminar with the Mayor of Aarhus

Rina Hansen Headstart Fashion 1

On the 8th of November 2013 hummel hosted a Headstart fashion seminar on Digital Internationalization. – so how you can conquer international markets via ecommerce and digital marketing. The event was beautifully opened with an introduction to Headstart Fashion and the seminar by the Mayor of Aarhus, Jacob Bundsgaard. Then Søren Schriver, the CEO of […]

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Thornico Idea Award

Rina Hansen receives Thornico Idea Award 2013

At the Thornico General Assembly in May 2013 the Employee Award, Synergy Award, and Best Idea Award was awarded by the Thornico jury, Christian Stadil, Thor Stadil and Marianne Schelde. I was the happy and very grateful winner of the Best Idea Award. The reason for the choice was: Being responsible for the idea of […]

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Headstart Fashion seminar

Rina Hansen foredrag Headstart fashion

Today I shared an overview of hummel’s digital universe at the new ‘Headstart Fashion’. Headstart Fashion is a forum initiated by Århus Kommune as part of strengthening and growing the fashion industry in the Århus region. The first seminar was focused on sharing knowledge about digital channels, ecommerce, webdesign and consumer behavior. I hope to […]

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Virtual Showroom


This is the start of my Virtual Showroom at hummel: – 4 info screens to keep track of B2B and B2C visits and sales, apps, Facebook, newsletter subscribers, social media mentions, google real time analytics, etc – 1 virtual wall with RFID reader (so the screen plays the product which you hold in front of […]

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We have just launched the firs…


We have just launched the first version of hummel’s new global website: http://t.co/64f0dSim. You like?

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Online retailers are very impo…

Online retailers are very important touchpoints & ambassadors for your brand. Currently updating the overview of all our etailers globally.

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hummel’s Karma facebook app

hummel Rebel Karma

We have already scored more than 130.000 Karma points on our new #hummelkarma facebook app http://t.co/N11K6wP5

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