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Rina hansen

Home / multichannel

Multichannel Retailing 2012

internet retailing

One of the people I admire the most within the e-commerce and multichannel field, Ian Jindal, has contributed with some great articles in Internet Retailing. He writes that 2012 will be a year of structural and lasting change within multichannel retail and that leadership will be the new focus. I especially like him pointing out that it […]

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New exciting online business models


This is a great summary of the new and exciting online business models: personal subscription, social merchandising, mass customisation and collaborative consumption. PERSONAL SUBSCRIPTION Opportunity: The model is relatively simple: consumers join a monthly club, complete a personal style survey, and are then shown a selection of products each month that they can choose to buy for […]

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Setting up a brand store at Amazon.de

puma shop at Amazon

I went to visit the Amazon.de office in Munich to talk about setting up a brand store within their sports category. Amazon is the giant when it comes to ecommerce. There are 30.000 employees at Amazon and constantly hundreds of positions open – in Germany alone, there are 80 positions available right now! Amazon’s 2010 […]

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3 strategies for ecommerce

Business 30 Mar11

Ecommerce is changing retail by introducing virtual mirrors, mobile applications for shopping in store and by pushing physical stores to become stronger retail theatres. A retailer can be a pure player, a multichannel retailer or a crosschannel retailer. http://www.business.dk/bny/3-strategier-for-nethandel

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