What I learned from BMW’s 24-hour think tank
- Post By: rinahansen
- Date:
- Category: Blog, front
BMW Group’s think tank Rad Hub kindly invited me to Rotterdam for 24 hours of listening, learning and debating the future of mobility. It was an amazing event, full of lovely, kind people with brilliant minds from around the world. Now, I’m not a car enthusiast, nor a mobility expert, but that was the beauty […]
Read MoreIs omnichannel a money maker?
- Post By: rinahansen
- Date:
- Category: Blog, front
Yes, to us it is. In an article about omnichannel strategy at By Malene Birger for the Danish Fashion and Textile association, I outlined some guiding steps toward an omnichannel transformation, which you can see here: http://www.dmogt.dk/nyheder/2017/09/Vi-faar-en-oeget-omsaetning-med-omnichannel In the following I have translated this into English What is an omnichannel strategy? Our omnichannel strategy […]
Read MoreThe Future of Retail Experiences
- Post By: rinahansen
- Date:
- Category: Blog
The state of retail We are witnessing a large and somewhat disturbing move in physical fashion retail right now. Despite stock markets all-time highs, booming consumer confidence and the lowest unemployment rates in a decade, there are far more retail closures and fashion businesses going bust in the US than during the financial crisis in […]
Read MoreOmnichannel implies a new reality for the art of marketing and branding
- Post By: rinahansen
- Date:
- Category: Blog
Many people only think about ecommerce and digital-in-store, when they think about omnichannel implications for fashion brands. But omnichannel revolutionises the marketing and branding conditions just as much as the sales and retail conditions. As an omnichannel strategy centralizes governance structure, channel management and decision rights, and customers become customers of the brand at a […]
Read MoreOmnichannel and the Theory of Profit
- Post By: rinahansen
- Date:
- Category: Blog
Come and hear about omnichannel and the theory of profit tomorrow at the eTail Nordic conference. I’ll speak about the 3 value drivers in Makadok’s theory of profit and how these 3 value drivers can be translated into an omnichannel operation – meaning the theory of profit will be operationalized and exemplified as the vital steps toward […]
Read MoreToward a Digital Strategy for Omnichannel Retailing
- Post By: rinahansen
- Date:
- Category: Blog
On Tuesday the 2nd of June 2015 I was awarded a PhD for my thesis Toward a Digital Strategy for Omnichannel Retailing. Yeah! It was a beautiful and festive end to 3 years of research at Copenhagen Business School and at hummel. The transition from multichannel to omnichannel retailing implies a fundamental shift in the […]
Read MoreVisual Media in Omnichannel
- Post By: rinahansen
- Date:
- Category: Blog
A while ago I did a very insightful “round the table” session with the great people from Meet the Boos on “enhancing the instore experience”. The session featured Anne Sinclair, Strategy Director at Aurora Fashions (Karen Millen, Warehouse, Oasis, Coast), Michel Kock, Ecommerce Director at Maplin, Thierry Fraisse, Head of Social Media and Instore Experience […]
Read MoreOmnichannel is the Future of Retail
- Post By: rinahansen
- Date:
- Category: Blog
One of the best recent articles on omnichannel is “E-Commerce Is Not Eating Retail” from HBR. As I have studied and worked with multichannel retail and marketing since 2002 and am about to submit a PhD Thesis about omnichannel, I’m naturally really excited to read well-written pieces like this. Here it is in full length: […]
Read MoreOmnichannel: Key Lessons Learned at Hummel
- Post By: rinahansen
- Date:
- Category: Blog
Hummel’s Digital Transformation towards Omnichannel Commerce: Key Lessons Learnt Abstract: As the phenomenal growth of mobile and social media continues, many organizations are realizing the need to be present online to reach out to the digitally savvy customers. Amidst such chaotic efforts, an organization’s ability to deliver a seamless customer experience across the various […]
Read More