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New Digital IQ Index on Fashion Brands


Professor Scott Galloway’s NYU-based thinktank LuxuryLab, or L2, released advance copies of their third annual “Digital IQ” report, assessing the digital competence of 49 global fashion and leather goods firms, to a small number of media outlets, including BoF. According to the study fashion brands are embracing digital innovation with enthusiasm and have been amongst […]

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