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Rina hansen

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The Future of Retail Experiences

By Malene Birger store event

The state of retail We are witnessing a large and somewhat disturbing move in physical fashion retail right now. Despite stock markets all-time highs, booming consumer confidence and the lowest unemployment rates in a decade, there are far more retail closures and fashion businesses going bust in the US than during the financial crisis in […]

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Hummel’s Digital Transformation Toward Omnichannel Retailing

Hummel's transformation from B2B to B2C

Sia Siew Kien and I have published our research on hummel’s transformation from being a traditional B2B supplier for 90 years to now also including B2C marketing and retail.   The paper addresses the issue of how the Internet, mobile devices and social media have revolutionized the retail customer experience, enabling customers to research and shop […]

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Toward a Digital Strategy for Omnichannel Retailing

Dr Rina Hansen at CBS

On Tuesday the 2nd of June 2015 I was awarded a PhD for my thesis Toward a Digital Strategy for Omnichannel Retailing. Yeah! It was a beautiful and festive end to 3 years of research at Copenhagen Business School and at hummel. The transition from multichannel to omnichannel retailing implies a fundamental shift in the […]

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Visual Media in Omnichannel

Omnichannel screens

A while ago I did a very insightful “round the table” session with the great people from Meet the Boos on “enhancing the instore experience”. The session featured Anne Sinclair, Strategy Director at Aurora Fashions (Karen Millen, Warehouse, Oasis, Coast), Michel Kock, Ecommerce Director at Maplin, Thierry Fraisse, Head of Social Media and Instore Experience […]

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Digital Tools Boost In-Store R…

Digital Tools Boost In-Store Retail. Gucci lets mobiles replace cash registres http://t.co/zcbgKmBI

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Great in-store technology enha…

Great in-store technology enhance the retail experience http://t.co/A2ZVFbiN

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DR supermarked 29 jan 2010

DR-supermarked-29-jan-10 Read More

Børsen Webhandel-21-10-2009

Borsen-Webhandel-21-10-2009 Read More

SuperBest snyder netkunder for gode tilbud


Af Vibeke Daell Bjerrum Onsdag den 3. februar 2010, 13:02 Tilbudsjægerne skal ikke handle i SuperBests netbutik, her gælder de gode tilbud nemlig ikke. ”Det primære fokus med netbutikken er at spare tid,” lyder forklaringen. Men den strategi forvirrer mere end den gavner, vurderer ekspert. Falder du over i et godt tilbud i tilbudsavisen fra […]

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Business 30 dec 2010

business-30-dec10 Read More