Rina hansen

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Visual Media in Omnichannel

Omnichannel screens

A while ago I did a very insightful “round the table” session with the great people from Meet the Boos on “enhancing the instore experience”. The session featured Anne Sinclair, Strategy Director at Aurora Fashions (Karen Millen, Warehouse, Oasis, Coast), Michel Kock, Ecommerce Director at Maplin, Thierry Fraisse, Head of Social Media and Instore Experience […]

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ebog om blogging fra MOJOkommu…

ebog blogging

ebog om blogging fra MOJOkommunikation, hvor mit site er med. Download den gratis her: http://t.co/0UW9YW4v

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Pinterest, the Fastest Growing…

Pinterest, the Fastest Growing Social Media Site is also interesting for fashion brands & webshops http://t.co/u5fboYxv

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New exciting online business models

Threadless

This is a great summary of the new and exciting online business models: personal subscription, social merchandising, mass customisation and collaborative consumption. PERSONAL SUBSCRIPTION Opportunity: The model is relatively simple: consumers join a monthly club, complete a personal style survey, and are then shown a selection of products each month that they can choose to buy for […]

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hummel’s Karma facebook app

hummel Rebel Karma

We have already scored more than 130.000 Karma points on our new #hummelkarma facebook app http://t.co/N11K6wP5

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Consumers are connecting with retailers on Facebook

Social Tools

Internet users follow retailers for more than just deals and discounts Social commerce may be on the minds of retailers everywhere, but buying through Facebook is still far from mainstream. But it is hard to say whether shoppers are being restricted by the lack of “f-commerce” opportunities on Facebook, or whether retailers are hesitant to […]

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The Real Cost of Social Media- infographic

a Focus.com’s infographic

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27 Things The Fashion Industry Needs To Know About Social Media

Burberry runway to reality

Fashionablymarketing.me gathered a list of things the fashion industry should know about social media from a recent digital marketing conference in Los Angeles, “Retail Camp”.   I like the list which was gathered from thousands of people who work with fashion social media daily, as it offers very practical and down-to-earth advice: When it comes to social media, all […]

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