A while ago I did a very insightful “round the table” session with the great people from Meet the Boos on “enhancing the instore experience”. The session featured Anne Sinclair, Strategy Director at Aurora Fashions (Karen Millen, Warehouse, Oasis, Coast), Michel Kock, Ecommerce Director at Maplin, Thierry Fraisse, Head of Social Media and Instore Experience […]
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Read MorePinterest, the Fastest Growing Social Media Site is also interesting for fashion brands & webshops http://t.co/u5fboYxv
Read MoreThis is a great summary of the new and exciting online business models: personal subscription, social merchandising, mass customisation and collaborative consumption. PERSONAL SUBSCRIPTION Opportunity: The model is relatively simple: consumers join a monthly club, complete a personal style survey, and are then shown a selection of products each month that they can choose to buy for […]
Read MoreWe have already scored more than 130.000 Karma points on our new #hummelkarma facebook app http://t.co/N11K6wP5
Read MoreInternet users follow retailers for more than just deals and discounts Social commerce may be on the minds of retailers everywhere, but buying through Facebook is still far from mainstream. But it is hard to say whether shoppers are being restricted by the lack of “f-commerce” opportunities on Facebook, or whether retailers are hesitant to […]
Read Morea Focus.com’s infographic
Read MoreFashionablymarketing.me gathered a list of things the fashion industry should know about social media from a recent digital marketing conference in Los Angeles, “Retail Camp”. I like the list which was gathered from thousands of people who work with fashion social media daily, as it offers very practical and down-to-earth advice: When it comes to social media, all […]
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