A Step Ahead with Consumer Insights
- Post By: rinahansen
- Date:
- Category: Blog
The danish fashion magazine IN publiced a great foreward thinking issue in February 2018 with the title ‘Looking into the Future’. The angle was tech, research and women working at the forefront of this field – such as Malou Aamund, Sophie Hæstorp Andersen, Eva Fog and Christiane Vejlø. I’m really proud to contribute to this amazing issue, […]
Read MoreInfluencer Marketing: It’s a Game of Hearts
- Post By: rinahansen
- Date:
- Category: Blog, front
Research shows that 9 out of 10 consumers trust an influencer more than traditional advertisements or even celebrity endorsements (Business of Fashion and McKinsey, 2017). So, it’s no surprise that influencer marketing has become a core component of many brands’ marketing strategy. However, while influencers are a powerful channel, working with them is not always […]
Read MoreIs omnichannel a money maker?
- Post By: rinahansen
- Date:
- Category: Blog, front
Yes, to us it is. In an article about omnichannel strategy at By Malene Birger for the Danish Fashion and Textile association, I outlined some guiding steps toward an omnichannel transformation, which you can see here: http://www.dmogt.dk/nyheder/2017/09/Vi-faar-en-oeget-omsaetning-med-omnichannel In the following I have translated this into English What is an omnichannel strategy? Our omnichannel strategy […]
Read MoreHummel’s Digital Transformation Toward Omnichannel Retailing
- Post By: rinahansen
- Date:
- Category: Blog
Sia Siew Kien and I have published our research on hummel’s transformation from being a traditional B2B supplier for 90 years to now also including B2C marketing and retail. The paper addresses the issue of how the Internet, mobile devices and social media have revolutionized the retail customer experience, enabling customers to research and shop […]
Read MoreToward a Digital Strategy for Omnichannel Retailing
- Post By: rinahansen
- Date:
- Category: Blog
On Tuesday the 2nd of June 2015 I was awarded a PhD for my thesis Toward a Digital Strategy for Omnichannel Retailing. Yeah! It was a beautiful and festive end to 3 years of research at Copenhagen Business School and at hummel. The transition from multichannel to omnichannel retailing implies a fundamental shift in the […]
Read MoreOmnichannel is the Future of Retail
- Post By: rinahansen
- Date:
- Category: Blog
One of the best recent articles on omnichannel is “E-Commerce Is Not Eating Retail” from HBR. As I have studied and worked with multichannel retail and marketing since 2002 and am about to submit a PhD Thesis about omnichannel, I’m naturally really excited to read well-written pieces like this. Here it is in full length: […]
Read MoreOmnichannel: Key Lessons Learned at Hummel
- Post By: rinahansen
- Date:
- Category: Blog
Hummel’s Digital Transformation towards Omnichannel Commerce: Key Lessons Learnt Abstract: As the phenomenal growth of mobile and social media continues, many organizations are realizing the need to be present online to reach out to the digitally savvy customers. Amidst such chaotic efforts, an organization’s ability to deliver a seamless customer experience across the various […]
Read MoreThe Top 20 Movers, Shakers and…
- Post By: rinahansen
- Date:
- Category: Blog
The Top 20 Movers, Shakers and Decision-Makers in China Fashion http://t.co/jPTg2hzU
Read MoreSocial gaming and online retai…
- Post By: rinahansen
- Date:
- Category: Blog
Social gaming and online retail: we are starting to see some interesting business models and companies popping up http://t.co/nbfwMth3
Read More5 Predictions For 2012 [video]…
- Post By: rinahansen
- Date:
- Category: Blog
5 Predictions For 2012 . No 5: consider Amazon in your online retail strategy http://t.co/iSBCBBwz
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