Rina hansen

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What I learned from BMW’s 24-hour think tank

BMW Rina Hansen

BMW Group’s think tank Rad Hub kindly invited me to Rotterdam for 24 hours of listening, learning and debating the future of mobility. It was an amazing event, full of lovely, kind people with brilliant minds from around the world. Now, I’m not a car enthusiast, nor a mobility expert, but that was the beauty […]

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Headstart Fashion seminar

Rina Hansen foredrag Headstart fashion

Today I shared an overview of hummel’s digital universe at the new ‘Headstart Fashion’. Headstart Fashion is a forum initiated by Århus Kommune as part of strengthening and growing the fashion industry in the Århus region. The first seminar was focused on sharing knowledge about digital channels, ecommerce, webdesign and consumer behavior. I hope to […]

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Excellent article: Looking Bac…

Excellent article: Looking Back at SXSW Interactive. Technology, social media and brands http://t.co/zgNfIVq6 via @BoF

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Great in-store technology enha…

Great in-store technology enhance the retail experience http://t.co/A2ZVFbiN

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Technology can forecast your bestsellers

Zara store

I have long been wondering why fashion companies don’t utilise technology more to forecast production volumes and bestsellers. We have heard how H&M have been using their catalogues to test market preferences and thereby based their purchase orders for the shops on the catalogue orders. We have also heard about Zara giving real time sales information […]

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