Excellent article: Looking Bac…

Posted by rinahansen in blog | 5 comments Excellent article: Looking Back at SXSW Interactive. Technology, social media and brands http://t.co/zgNfIVq6 via @BoF
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Great in-store technology enha…

Posted by rinahansen in blog | 0 comments Great in-store technology enhance the retail experience http://t.co/A2ZVFbiN
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Technology can forecast your bestsellers

Posted by rinahansen in blog | 33 comments I have long been wondering why fashion companies don’t utilise technology more to forecast production volumes and bestsellers. We have heard how H&M have been using their catalogues to test market preferences and thereby based their purchase orders for the shops on the catalogue orders. We have also heard about Zara giving real time sales information from the shop floor to the...
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